Kids Alive (kidsalive.com.au)
Drowning is the greatest cause of accidental death in the under five-age group in Australia. In 1988, Laurie launched the Kids Alive Drowning Prevention Campaign to combat the problem. Today, with support from the Federal Government and community service advertising, the program runs nationally. As a result, drowning statistics have reduced significantly. According to Laurie there is still a long way to go. Our target is zero deaths by drowning.
One of the biggest challenges that we face is educating everyone in the public about water safety, so in 2008 Kids Alive in conjunction with dita released a new online campaign to reach everyone in the world with Internet access. Thousands of parents from all corners of the globe have logged into dita to view our 5 FREE lessons.
With dita Manager we’re able to track every participant’s progress as well as their name and full contact details so we can assist them in the areas they’re having trouble with. As we’re a recognised community service, using dita allows us to create a program and then release it to the World Wide Web. This allows our message to be delivered the correct way to participants whenever it suits them to view it. Creating public awareness is extremely difficult; you require so many different media groups to support what you are doing to get your message across. Now with dita and the Internet I can release awareness programmes as I see fit and once they’ve used dita once, you can then update the participant with further announcements through dita Administrator.
dita has given Kids Alive a much greater audience to deliver our message to, in an easy to use interface that we can change and add to at any time.
Laurie Lawrence | Kids Alive